Just For Carriers

Many truck drivers and trucking companies feel that brokers are crooks. As much as it aggravates me to hear that, often that sentiment is coming from an actual experience a driver or company has had with a broker.

The broker said it was "no touch"

The broker told me it was "1 - drop"

The broker said "it only weights..."

The broker said "the load will be ready today"

The broker said "blah, blah, blah"

The above are just some of the complaints I hear from drivers and carriers when it comes to freight brokers. I have to concur. I drove for several years and had a small fleet of trucks. Brokers were considered to be one step below dispatchers in the food chain. But don't most brokers start out as dispatchers? Hmmm!

So now that we have that figured out, where do many brokers learn their business practices? Again, Hmmm! This isn't to knock all brokers, carriers, or dispatchers. Brokers that conduct bad business practices are usually out of business quickly. Unfortunately there is another that has learned the same business practices waiting to fill the chair.

We (Freight Broker Training 101) have always taught that carriers are as important as shippers. In essence that a broker actually has two customers...the shipper and the carrier. The shipper may order the truck and pay the freight bill, but see how many loads you'll move without trucks.

Knowing this to be true, why are many brokers led to lie, cheat, and steal? Because they are too lazy to do it right. If that statement offends you then you should check your business practices. Do you double broker too? A topic for another day.

Being a freight broker should be a respectable career, and it can be if done correctly. Not only respectable but financially rewarding as well. Financially rewarding without trying to break the bank on every load. Our training prepares brokers for a long career. Not to get rich quick and get out. We prepare brokers to build accounts, carriers, lanes, and most of all relationships. To be honest and to be the first one to step up and take responsibility should the need arise. "The buck stops here" so to speak.

Brokers that are making 6 digit incomes are not taking short cuts nor are they performing shady business practices. They are doing it right! Carriers and shippers both want to work with these brokers. Why? Because this broker is a pro that understands that the best business deal is one where everyone concerned is happy.

To learn more about our Freight Broker Training click the link on the right or visit our site at www.fbt101.com.